Even the Best Marketing Communication Can Be Wasted If the Sender

question 40

True/False

Even the best marketing communication can be wasted if the sender does not gain the attention of the consumer.

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Definitions:

Five-Factor Model

A theory identifying five primary dimensions of personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Conscientiousness

A personality trait characterized by thoroughness, carefulness, and the desire to do a task well.

Dependable

Capable of being relied on; trustworthy and consistent in performance or behavior.

Five-Factor Model

A model that outlines five broad dimensions of human personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.