In the Movie Field of Dreams,one of the Memorable Phrases

question 140

Multiple Choice

In the movie Field of Dreams,one of the memorable phrases is,"If you build it,he will come." The AIDA model would suggest that after marketers "build" a product or service and create awareness among consumers,they need to

• A) determine the level of desire needed to sustain action.
• B) promote sufficiently to gain global attention.
• C) create interest among consumers, persuading them to investigate further.
• D) offer discounts to increase purchase intentions.
• E) take steps to encourage immediate purchase.

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Definitions:

Accused

An individual who has been charged with a crime or is alleged to have committed a wrongdoing.

Lynch Law

The practice of punishment, often by hanging, carried out by mob action without legal authority, frequently used to control or terrorize African Americans.

Deep South

A term referring to the southernmost region of the United States characterized by its historical dependence on agriculture, particularly cotton, and a history of racial segregation and significant African American population.

Justified

Considered or declared to be right or reasonable under the circumstances, often used in legal, ethical, or moral contexts.