When Purchasing Books on Amazon

question 69

Multiple Choice

When purchasing books on Amazon.com, customers are shown other books and a message saying "Customers who purchased [your book] also purchased . . ." This is an example of

• A)mass media advertising.
• B)publicity.
• C)public relations.
• D)sales promotions.
• E)direct marketing.

---

Definitions:

Price Elasticity

An evaluation of the degree to which a change in the cost of a good influences the amount of it demanded.

Total Revenue

The total receipts from sales of a given quantity of goods or services; calculated as the unit price multiplied by the number of units sold.

Elastic Portion

A segment of the demand curve where a change in price leads to a more than proportional change in quantity demanded, indicating high price sensitivity.

Price Inelastic

Describes a situation where the demand for a good or service is relatively unresponsive to changes in price.