To Estimate Reach in Terms of Electronic Media, Marketers Can

question 22

Multiple Choice

To estimate reach in terms of electronic media, marketers can use the click-through rate (CTR) . To do so, they need to know the number of clicks and

• A)the number of destinations.
• B)the number of impressions.
• C)the cost per click.
• D)how much time consumers spend viewing the ad or page.
• E)the total number of clicks recorded by the industry.

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Definitions:

Profit Margin

A financial metric used to assess a company's financial health, calculated by dividing net income by revenue. It represents what percentage of sales has turned into profits.

Inventory Costs

Costs associated with storing, managing, and insuring inventory, including opportunity costs of holding inventory.

Brand Equity

The value and strength of a brand that decides its worth and influences consumer choice.

Marketing Value

The perceived worth that a product or service brings to a consumer in comparison to its cost.