Examlex
Why should a marketer try to measure the success of a communications effort?
Unanimity
A condition in decision-making where all members of a group fully agree on a specific decision or outcome.
Independence of Irrelevant Alternatives
A decision-making principle asserting that the relative preference between two options should not be affected by the introduction of a third irrelevant option.
Borda Count Election
A voting method that involves ranking candidates in order of preference, with points assigned based on position in the ranking, to determine the winner.
First Choice
The primary option or preference selected from a range of alternatives.
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