Because Consumers Are Generally More Sensitive to Price Increases Than

question 132

True/False

Because consumers are generally more sensitive to price increases than to price decreases, it is easier to lose current customers with a price increase than it is to gain new customers with a price decrease.

---

Definitions:

Phony Smile

A forced or insincere smile, often used to hide one's true feelings or to socially conform.

Complex Expressions

Phrases or sentences that combine multiple elements such as operators, variables, and constants to convey a specific calculation or idea.

Illustrators

Nonverbal behaviors that accompany a verbal message and either contradict, accent, or complement it.

Emblems

Nonverbal cues that have specific, generally understood meanings in a given culture and may substitute for a word or phrase.