Customers Must See Value in a Product or Service Before

question 79

Multiple Choice

Customers must see value in a product or service before they are willing to exchange time or money to obtain it,but not all customers see the same value in a product.To analyze how many units will be sold at any given price point,marketers draw on

• A) a demand curve.
• B) the law of averages.
• C) multiple regression analyses.
• D) target return strategies.
• E) a sales orientation.

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Definitions:

Gender Differences

Variations in characteristics, behaviors, and roles traditionally associated with being male or female in a specific culture or society.

Achievement Motives

The intrinsic or extrinsic motivations that drive individuals to pursue and attain their goals.

Affiliation Motives

Refer to the innate or learned desire to be associated with other people or groups, often driven by a need for social support, acceptance, and belonging.

James-Lange Theory

A theory of emotion that suggests emotions occur as a result of physiological reactions to events.