Because Services Are __________, It Is Often Difficult for Marketers

question 48

Multiple Choice

Because services are __________, it is often difficult for marketers to convey the benefits to consumers.

• A) variable
• B) inseparable
• C) intangible
• D) perishable
• E) substantial

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Definitions:

Moral Conduct

The behavior of an individual that is in alignment with moral or ethical principles, governing the distinction between right and wrong actions.

External Locus Of Control

The belief that one's successes or failures result from external factors beyond their control, rather than personal actions.

Big Five

A model describing five major dimensions of human personality traits: Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism.

Sensing

The process of receiving information through physical senses to understand and interact with the environment.