Marketers Can Take Advantage of the Variable Nature of Services

question 87

Multiple Choice

Marketers can take advantage of the variable nature of services by

• A) merging services with products.
• B) customizing services to meet customers' needs.
• C) offering to expedite intangibles.
• D) expanding the standards gap.
• E) strict standardization.

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Definitions:

Physiological Changes

Alterations in the body's normal biological functions, which can be due to growth, environmental factors, disease, or medical conditions.

Representative Sample

A portion of a population that serves as an accurate reflection of the overall population's members.

Kinsey

Referring to Alfred Kinsey, an American biologist known for his research on human sexuality in the mid-20th century.

Interviewer

A person who asks questions in a formal or informal setting to gather information, often for a job position or research purposes.