If a Firm Promises More Than It Can Deliver

question 95

Multiple Choice

If a firm promises more than it can deliver,

• A)it has created an empowerment gap.
• B)consumers will have a knowledge gap.
• C)it creates a communication gap.
• D)it needs to enact a voice-of-customer program.
• E)perishability becomes a problem.

---

Definitions:

Collective Unconscious

A concept in Jungian psychology referring to the part of the unconscious mind that is derived from ancestral memory and experience and is common to all humankind.

Jungian Theory

A psychological framework developed by Carl Jung, focusing on concepts such as the collective unconscious and archetypes.

Object-relations Theorists

Psychologists who focus on how relationships and interactions with others during infancy and childhood shape the development of the self.

Independence

The state or quality of being self-reliant and free from outside control, making decisions and bearing the consequences for oneself.