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The first question a marketing researcher should ask when considering a research study is
Deviant Behavior
Behavior that violates the norms that apply in a given situation.
Secondary Deviance
Deviant behavior employed by a person as a means of defense or adjustment to the problems created by others’ reactions to rule breaking by him or her.
Temper Tantrums
Emotional outbursts, usually seen in children, characterized by yelling, crying, or striking out, due to frustration or inability to express needs.
Crybaby
A derogatory term used to describe someone who complains or expresses grief frequently or with perceived excessiveness.
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