The Number of Customers Who Discontinue Their Use of a Service

question 69

Multiple Choice

The number of customers who discontinue their use of a service divided by the average number of total participants is called

• A) churn.
• B) customer retention.
• C) customer lifetime value.
• D) cancellation cost.
• E) customer loyalty.

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Definitions:

Breast Feeding

Breastfeeding is the feeding of an infant or young child with milk from a woman's breast, providing essential nutrients and antibodies that promote health and bonding.

Immunize

The process of making someone immune to an infection, typically through vaccination.

Newborn

A baby from birth to about 2 months of age, characterized by rapid physical and sensory development.

Common Vegetable

A widely consumed plant or part of a plant, typically used in cooking as part of a healthy diet.