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When Doing Market Research, It Is Important to Uphold Strong

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Essay

When doing market research, it is important to uphold strong business ethics. What are the marketing research guidelines provided by the American Marketing Association?


Definitions:

Legal Proceedings

Formal steps or actions taken within the judicial system to resolve disputes, enforce laws, or seek justice.

Notify

To inform or tell someone about something; to give notice.

Ethical Responsibility

An obligation to act in ways that are morally right, fair, and beneficial to both individuals and society as a whole.

Confidentiality

The obligation to keep personal, sensitive, or specified information private and not disclose it without proper authorization.

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