Name One Technological Advance That Has Affected How Consumers Research

question 52

Essay

Name one technological advance that has affected how consumers research and buy products. Give an example from your own experience.

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Definitions:

Family Brand

A firm’s own corporate name used to brand its product lines and products.

Perceived Value

The value a consumer believes a product or service has, based not only on its actual utility but also on intangible factors.

Brand-name

Refers to the trademarked name that identifies and differentiates a product or service as being produced or offered by a specific company.

Store Brand

Products that are manufactured or provided by one company for offer under another company's brand, typically sold at lower prices in comparison to national brands.