One Important Measure of Social Media's Effectiveness Is the Percentage

question 79

Multiple Choice

One important measure of social media's effectiveness is the percentage of site visitors who take the action the site owner hoped for-making a purchase, subscribing to a service, or donating money, for example. This measure is called the site's

• A)conversion rate.
• B)extended network.
• C)bounce rate.
• D)hits.
• E)click paths.

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Definitions:

Expected Frequency

The number of times an outcome is expected to occur in a statistical experiment based on the probability of that outcome.

Police Job

Employment in law enforcement, responsible for maintaining public order and safety.

Walk After Dark

An activity that gauges public perception of safety or crime in an area, often related to social studies.

Expected Frequency

The predicted frequency of occurrences in a category based on the application of a statistical model or the distribution assumption.