When a Company That Uses Social Media Runs a Contest

question 26

Multiple Choice

When a company that uses social media runs a contest online,it will measure its effectiveness in a variety of ways.One such measure is the conversion rate.The conversion rate for the contest promotion would be

• A) the number of people who entered the contest.
• B) the number of people who entered the contest plus the number of people who visited the page describing the contest.
• C) the number of people who visited the page describing the contest.
• D) the percentage of visitors to the page describing the contest who entered the contest.
• E) the percentage of fans of the company's page who learned about the contest.

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Definitions:

Inhumane Acts

Actions or behaviors that are brutally cruel, lacking mercy or compassion, and violate basic human rights.

Virtuous Leadership

A leadership approach focused on leading by example, moral integrity, and the promotion of ethical behavior among followers.

Leadership Ethics

The principles and values guiding leaders in making decisions that have moral implications for their teams and organizations.