When Measuring Social Media Effectiveness, One Important Measure Is the Number

question 30

Multiple Choice

When measuring social media effectiveness, one important measure is the number of people in an individual's social networks. This is referred to as

• A) influence.
• B) the extended network.
• C) social reach.
• D) target audience.
• E) information flow.

---

Definitions:

Special Capabilities

Unique strengths or skills that an organization or individual possesses, making them stand out in their field or industry.

Sustainable Advantages

Sustainable advantages are competitive edges that a company can maintain over its competitors for a long period, often derived from unique resources, capabilities, or market position that are difficult to replicate.

Competencies

Refers to the abilities and skills that enable an organization or individual to perform effectively.

Marketing Activities

Actions or tactics utilized by a business to promote its products or services, these can include advertising, content marketing, social media campaigns, and more.