In the Past, Manufacturers' Representatives Did Not Have Up-To-Minute Data

question 76

Multiple Choice

In the past, manufacturers' representatives did not have up-to-minute data about the products they were selling. Today, manufacturers' representatives are often provided online access to inventory data for the companies they represent. These online inventory systems allow companies to become more value-driven by

• A) sharing information across the organization.
• B) balancing customers' benefits and costs.
• C) evaluating strategic competitive partnerships.
• D) building relationships with government regulators of marketing institutions.
• E) keeping prices below those charged by competitors.