The Goal of Customer Relationship Management Is to

question 101

Multiple Choice

The goal of customer relationship management is to

• A) manage every customer relationship differently.
• B) manage every customer relationship to maximum short-term profitability.
• C) eliminate customers who are profitable, but not highly profitable.
• D) identify and build loyalty among a firm's customers.
• E) generate relationships with all of a firm's customers.

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Definitions:

Economic Profit

The difference between total revenues and total costs, including both explicit and implicit costs.

Implicit Costs

Also known as imputed or opportunity costs, they refer to the value of resources used in production that are not directly paid for or accounted for as expenses.

Team Production

A process in which a group of individuals with diverse skills and expertise work together towards a common production goal, enhancing efficiency and outcomes.

Contracting Out

involves a business hiring external organizations to perform specific tasks or services rather than using its internal resources.