Good Marketing Is Not a Random Activity

question 13

True/False

Good marketing is not a random activity.

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Definitions:

Liking

A positive emotional response or preference for someone or something.

Charles Darwin

A British naturalist renowned for his theory of evolution and the process of natural selection.

Leon Festinger

A psychologist known for his theory of cognitive dissonance, which suggests that people experience discomfort when they hold contradictory beliefs, leading them to change their attitudes or behaviors.

Robert Zajonc

A psychologist known for his work on social facilitation, the mere exposure effect, and the interplay between affective and cognitive processes.