Jami Sells Construction Equipment

question 128

Multiple Choice

Jami sells construction equipment. Whenever she calls on her building contractor customers, she asks whether they are having any problems. In doing so, Jami is addressing which of the following core aspects of marketing?

• A) Satisfying customer needs and wants
• B) The exchange function of marketing
• C) Product, place, promotion, and price decisions
• D) Decisions about the setting in which marketing takes place
• E) Creating value

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Definitions:

Present Value

The current worth of a future sum of money or stream of cash flows, given a specified rate of return.

Risk Averse

The preference for certainty and the avoidance of risk in investments or economic decisions, often leading to choices that offer lower returns in exchange for reduced risk.

Comparable Good Outcomes

Situations where two or more goods or scenarios produce similarly beneficial effects or results.

Present Value

The present value of a future amount of money or series of cash flows at a given rate of return.