Julia Is Considering a Career in Marketing

question 57

Multiple Choice

Julia is considering a career in marketing. She is concerned about the image of marketers as fast-talking, high-pressure people who only care about making a sale. When reading about the core aspects of marketing, Julia is relieved to see that in marketing

• A) all parties to an exchange should be satisfied.
• B) promotion is the most important consideration, followed by pricing decisions.
• C) decisions are made regarding how a product is designed.
• D) customers are not considered until the product is ready for sale.
• E) distribution is controlled by customers.

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Definitions:

Explosion

A rapid increase in volume and release of energy in an extreme manner, often with the generation of high temperatures and the release of gases.

Technical Drawing

A detailed, precise diagram or plan that shows the specifications, dimensions, and materials of an object or structure.

Master Production Schedule

A plan for individual commodities to be produced in each time period, serving as a connection between production and sales.

Stainless Steel

An alloy of iron with a minimum of 10.5% chromium content by mass, known for its resistance to rust and staining.