After Hurricanes Like Katrina, Many Small Building Contractors Will Flock

question 140

Multiple Choice

After hurricanes like Katrina, many small building contractors will flock to the damaged area, charging whatever customers will pay for temporary repairs to roofs and other parts of damaged homes. These contractors are engaged in a(n) __________ marketing orientation.

• A) transactional
• B) external
• C) relational
• D) internal
• E) value driven

---

Definitions:

Obedience

The act of following orders, rules, or requests from someone in authority or the societal norms.

Obedience to Authority

The tendency of individuals to comply with commands given by someone perceived as an authority figure, even if they may disagree with the orders.

Intentional Community

A planned residential community designed with a high degree of social cohesion and teamwork, sharing common values or interests.

Group Processes

The psychological and social dynamics that occur within a group setting, influencing how members interact, make decisions, and solve problems.