The Goal of Customer Relationship Management Is to

question 101

Multiple Choice

The goal of customer relationship management is to

• A) manage every customer relationship differently.
• B) manage every customer relationship to maximum short-term profitability.
• C) eliminate customers who are profitable, but not highly profitable.
• D) identify and build loyalty among a firm's customers.
• E) generate relationships with all of a firm's customers.

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Definitions:

Effective Scheduling

The process of organizing, planning, and allocating resources in a way that optimizes the efficiency of operations and the use of time.

Johnson's Rule

Johnson's Rule is a heuristic method for minimizing the make-span of a set of jobs on two machines, based on sequencing the jobs by shortest processing time across the machines in specific order.

Strategic Importance

The significance of an action, decision, or function in achieving long-term goals and maintaining a competitive advantage.

Short-Term Scheduling

The process of organizing, managing, and allocating resources and tasks within a short timeframe, focusing on immediate production and task goals.