As Your First Assignment in an Advertising Agency, Your Manager

question 44

Essay

As your first assignment in an advertising agency, your manager asks you to come up with messages for three billboards promoting the university you attended. The manager wants one ad for each of the three types of promotion objectives. Create an example of a one-sentence billboard advertising message for each objective: inform, persuade, and remind.

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Definitions:

Experiential Retailing

A marketing strategy that focuses on creating unique, hands-on shopping experiences for customers to foster brand loyalty.

Enhanced Customer Convenience

Improving the ease and efficiency of a service or product for customers, often through technology or process improvements.

Limited Service

Refers to a business model where only a partial range of services is offered to customers as opposed to full-service alternatives.

Service Retailer

A business that sells intangible products or services directly to consumers.