The Decision to Delete a Product Is Never Taken Lightly

question 5

Multiple Choice

The decision to delete a product is never taken lightly because, generally, manufacturers have

• A) offered the product line to other firms for purchase.
• B) made substantial investments in product development and manufacturing.
• C) promised consumers they will maintain the product.
• D) used brand repositioning to improve results.
• E) federal standards that must be met when taking products off the market.
• Firms invest in developing new products, and they will not walk away from that investment lightly.

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Definitions:

Support Staff

Employees who provide administrative or technical support to an organization, enabling primary operations without being directly involved.

Formalization

The extent to which organizations use rules, procedures, and structured communication to govern behaviors and operations.

Centralization

The concentration of decision-making authority at higher levels within an organization.

Specialization

The process of focusing on a specific area of knowledge or skill, often to increase efficiency or expertise.