Sometimes Brand Names Become Synonymous with a Product Itself

question 144

Multiple Choice

Sometimes brand names become synonymous with a product itself. If that happens, the brand

• A) has achieved brand stabilization.
• B) could lose its trademark status.
• C) should try co-branding to avoid brand dilution.
• D) should consider a new packaging strategy.
• E) easily eliminates all competition.
• Brand names that become synonymous with the product-like Kleenex, Clorox bleach, and Scotch tape-must protect against the use of the brand name in a generic fashion, or they may lose their trademark on the name.

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Definitions:

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