Matt Was Passionate About Abercrombie & Fitch

question 127

Multiple Choice

Matt was passionate about Abercrombie & Fitch. It was the only place he'd buy his clothes. If anyone asked him about clothes, he would talk for what seemed like hours about why he only shopped there. From a strictly marketing perspective, this word of mouth is an element of

• A) social marketing.
• B) brand loyalty.
• C) self-actualization.
• D) motivation.
• E) brand extension.
• Matt's word of mouth behavior is an outcome of his brand loyalty.

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Definitions:

Arrow Impossibility Theorem

A theorem stating that no rank-order voting system can be designed that always satisfies three fairness criteria: non-dictatorship, Pareto efficiency, and independence of irrelevant alternatives.

Pairwise Majority Voting

A voting system in which decisions are made by comparing the preferences of the majority for each pair of options in turn.

Symbolism

A late-19th-century movement based on the idea that the artist was not an imitator of nature but a creator who transformed the facts of nature into a symbol of the inner experience of that fact.

Gustave Moreau

A French Symbolist painter known for his mystical and elaborate works, blending classical subjects with Byzantine and medieval influences.