Jake Developed a Toothpaste Using Only Natural Ingredients, and He

question 35

Multiple Choice

Jake developed a toothpaste using only natural ingredients, and he has been quite successful selling the product in health food stores and some grocery stores. He has recently developed a toothbrush using bamboo and natural components. Jake is considering a __________, giving the toothbrush the same brand name as the toothpaste to have greater brand awareness.

• A) co-brand
• B) brand extension
• C) premium brand
• D) joint brand
• E) natural brand
• If Jake gives the toothbrush the same brand name as his existing toothpaste, this is a brand extension, adding a new product line (toothbrushes) to his existing brand.

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Definitions:

Prostitution

The practice or occupation of engaging in sexual activity with someone for payment.

Human Behavior

The range of actions and mannerisms exhibited by humans, influenced by culture, attitudes, emotions, values, ethics, authority, rapport, hypnosis, persuasion, coercion, and genetics.

White Slave Traffic Act

Also known as the Mann Act, a United States federal law passed in 1910 aimed at preventing the transport of women across state lines for "immoral" purposes.

Immoral Purposes

Describes actions or intentions that are considered to be contrary to the moral or ethical standards of society.