Andy Likes Gourmet Popcorn and Will Spend Time Trying to Find

question 138

Multiple Choice

Andy likes gourmet popcorn and will spend time trying to find his favorite brand. His girlfriend, Joanne, loves popcorn but doesn't care about brands. For Andy, popcorn is a __________ good while for Joanne it is a __________ good.

• A) shopping; specialty
• B) convenience; shopping
• C) convenience; specialty
• D) specialty; convenience
• E) unique; universal
• For Andy, popcorn is a specialty product-he is willing to spend time finding his favorite brand. For Joanne, it is a convenience good-she doesn't care about brands and so is unlikely to comparison shop.

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Definitions:

Three Levels

Typically refers to a conceptual framework or hierarchy within a particular context, though it requires additional context to fully define.

Professional Buyers

Individuals or entities that purchase goods and services for their company or organization, often seeking to obtain the best terms and prices.

Purchasing Agents

Individuals responsible for acquiring goods and services required by their organization from external suppliers.

Sales Presentations

Demonstrations or pitches delivered by salespeople showcasing a product or service's features and benefits with the goal of persuading the audience to make a purchase.