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What Are the Four Ways That Brands Add Value

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What are the four ways that brands add value?


Definitions:

Class Actions

Legal proceedings where a group of people with similar grievances against the same defendant are represented collectively.

Arbitration

A method of dispute resolution outside the courts, where an arbitrator makes decisions that are binding for the parties involved.

Individual Litigation

Legal action taken by a single plaintiff or defendant in a court proceeding, rather than by or against a group or class.

Ethically Required

Actions or behaviors that are mandated or guided by ethical standards or principles.

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