Creating Brand Awareness Is the First Step in Creating Brand

question 58

Essay

Creating brand awareness is the first step in creating brand equity. Political candidates know name recognition is critical to success; at the congressional level, over 90 percent of incumbents get reelected. If you were marketing advisor to a challenger for the congressional seat in your district, what would you recommend the candidate do to create brand / name awareness?

---

Definitions:

Psychoactive Drug

A substance that influences brain activity, leading to changes in how one perceives reality, feels, or attains awareness.

Substance Use Disorder

A condition characterized by an uncontrollable use of substances despite harmful consequences.

Amphetamines

Stimulant drugs that enhance the central nervous system, used therapeutically for attention deficit hyperactivity disorder and narcolepsy, and illicitly for their euphoric effects.

Neuroadaptation

The process by which the brain adapts to the effects of a drug or stimulus with continued exposure, leading to a reduction in sensitivity.