A __________ Is a Group of Associated Items That Consumers

question 141

Multiple Choice

A __________ is a group of associated items that consumers tend to use together or think of as part of a group of similar products.

• A) product line
• B) product mix
• C) product mix breadth
• D) line extension
• E) brand extension
• A product line is a subset of the product mix, a collection of associated items that consumers either use together or consider to be related to each other.

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Definitions:

Arousal

Refers to the physiological and psychological state of being awoken or alert, typically involving the activation of certain brain pathways and bodily responses.

Optimal Level

Refers to the most favorable point, degree, or amount of something for a particular purpose or outcome.

Arousal Theory

A theory in psychology that suggests motivation is partly driven by a person's need to maintain an optimal level of arousal.

Tension

A psychological or emotional strain that results from demanding circumstances, often leading to feelings of anxiety or stress.