Zappos Is a Successful Online Shoe Company

question 14

Multiple Choice

Zappos is a successful online shoe company. One of the difficulties in running a shoe company is the need to have significant __________, a large number of items in each product line.

• A) brand equity
• B) product line breadth
• C) product line depth
• D) product mix depth
• E) product mix breadth
• Product line depth is the number of items in a product line. Zappos promises its customers a huge selection, and so it must maintain great product line depth.

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Definitions:

Selection Technique

A method or process used in hiring, such as interviews or tests, to identify the most suitable candidates for a position based on their skills, experience, and attributes.

Consistency

The quality of always behaving or performing in a similar way, or of always happening in a similar way.

Unstructured

Lacking a defined organization, format, or structure, often leading to unpredictability in processes or outcomes.

Formal

Pertains to actions, processes, or appearances that are done in accordance with established rules, conventions, or etiquette.