Whether They Like Them or Not, Most U

question 97

Multiple Choice

Whether they like them or not, most U.S. automobile customers are familiar with and have an opinion about American-made cars. This familiarity makes it easier for consumers to

• A) meet their self-actualization needs.
• B) make purchase decisions.
• C) consider repositioning their opinions.
• D) pursue generic alternatives.
• E) negotiate discounts.
• Familiarity with brands helps consumers to make purchase decisions because they are aware of what the brands stand for and can use this information to make an appropriate choice.

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Definitions:

Global

Pertaining to the entire world; involving or affecting all parts of the world.

National

Relating to or characteristic of a nation; common to the whole country.

Regional

Pertains to a specific geographic area, often used to describe the location-dependent aspects of business or culture.

Unique

Being the only one of its kind; unlike anything else, often referring to qualities that set someone or something apart from others.