In the Case of Band-Aid Adhesive Bandages, the Brand Name

question 68

Multiple Choice

In the case of Band-Aid adhesive bandages, the brand name has

• A) successfully employed private label branding.
• B) distinctive brand substitutability.
• C) grown through private label branding.
• D) become synonymous with the product itself.
• E) avoided brand extensions.
• Brand names that become synonymous with the product must protect against the use of the brand name in a generic fashion, or they may lose their trademark on the name.

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Definitions:

Germinal

Relating to the initial stage of development after fertilization, in which cell division and implantation in the uterus occur.

Embryonic

Pertaining to the initial stages of development after fertilization and before fetal stage in organisms.

Fetal Periods

Stages of human development in the womb, from conception to birth, marked by rapid growth and organ formation.

Trimesters

The three periods of approximately three months each into which pregnancy is divided, marking different phases of fetal development.