Matt Was Passionate About Abercrombie & Fitch

question 127

Multiple Choice

Matt was passionate about Abercrombie & Fitch. It was the only place he'd buy his clothes. If anyone asked him about clothes, he would talk for what seemed like hours about why he only shopped there. From a strictly marketing perspective, this word of mouth is an element of

• A) social marketing.
• B) brand loyalty.
• C) self-actualization.
• D) motivation.
• E) brand extension.
• Matt's word of mouth behavior is an outcome of his brand loyalty.

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Definitions:

Failures

Instances of not achieving a desired or intended objective, often marked by inefficiency or inability to perform.

Mental Heuristic

Cognitive shortcuts or rules of thumb that simplify decision making, often used unconsciously.

Mathematical Problems

Challenges or questions in mathematics that require solutions, often involving abstract and logical reasoning.

Natural Aversion

The innate or instinctive avoidance of certain activities, substances, or situations by individuals or species.