Jenna Always Buys Stacy's Brand Pita Chips

question 72

Multiple Choice

Jenna always buys Stacy's brand pita chips. She does not even consider alternatives. Jenna is a __________ customer.

• A) price sensitive
• B) brand persuasion oriented
• C) brand association oriented
• D) brand extension oriented
• E) brand loyal
• Since Jenna does not consider other brands, she is brand loyal.

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Definitions:

Coworkers

Individuals who work together in the same organization or workplace.

Gang Up

The act of a group collaborating or coming together to intimidate, bully, or forcibly oppose someone or something.

Negative Impact

A detrimental effect or consequence that results from a particular action or set of conditions.

Job Demands

The job's physical, psychological, social, or organizational facets that necessitate ongoing physical and/or mental exertion or abilities, leading to specific physiological and/or psychological expenses.