A __________ Package Is the One a Consumer Uses

question 10

Multiple Choice

A __________ package is the one a consumer uses. A __________ package is used by retailers to display and sell the product.

• A) secondary; primary
• B) generic; private label
• C) primary; secondary
• D) corporate; manufacturer's
• E) co-branded; licensed
• The primary package is the package the consumer uses (for example, a toothpaste tube), whereas the secondary package is used by retailers to display the product (for example, the box the toothpaste tube comes in).

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Definitions:

Attention

The behavioral and cognitive process of selectively concentrating on one aspect of the environment while ignoring other things.

Perception

The cognitive process of interpreting, organizing, and often giving meaning to sensory information.

Bottom-Up Processing

A type of information processing that begins with sensory input and builds up to perception, emphasizing the importance of the sensory data itself in understanding and interpreting a stimulus.

Top-Down Processing

A cognitive process that involves using context or prior knowledge to interpret new information.