Examlex
When manufacturers try to understand what customers are looking for, they are thinking about the _______ component of the product offer.
Contemptuous
Showing a strong feeling of disdain or scorn for someone or something.
Asch Line-length Experiment
A psychological experiment by Solomon Asch that demonstrated the influence of group pressure on conformity, particularly in the assessment of line lengths.
Confederates
Individuals who are aware of the experiment's purpose and work with the researcher to simulate a social situation in order to manipulate the experimental setting, but are presented to participants as fellow participants.
Forced Compliance
is a psychological phenomenon where an individual is compelled to act in contradiction to their beliefs or attitudes, often leading to a change in those beliefs or attitudes due to cognitive dissonance.
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