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Why did PepsiCo reduce the weight of its water bottles by 20 percent?
Psychoanalytic Theory
A theory of personality development and the workings of the mind proposed by Sigmund Freud, which emphasizes unconscious motives and conflicts.
Unconscious Motives
Desires or impulses that influence behavior without an individual's conscious awareness, often stemming from childhood experiences.
Sexual Urges
Natural, instinctive feelings of desire for sexual activity.
Personal Growth
The process of developing and enhancing one's self-awareness, knowledge, skills, and overall well-being.
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