Creating Brand Awareness Is the First Step in Creating Brand

question 58

Essay

Creating brand awareness is the first step in creating brand equity. Political candidates know name recognition is critical to success; at the congressional level, over 90 percent of incumbents get reelected. If you were marketing advisor to a challenger for the congressional seat in your district, what would you recommend the candidate do to create brand / name awareness?

Knowledge of bond ratings and the criteria for investment grade bonds.

Comprehend liquidity preference theory and its implications for the term structure of interest rates.

Analyze how changes in yield to maturity affect bond prices.

Identify the hierarchy of bond claims in the event of bankruptcy.

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Definitions:

Monopoly

A market structure characterized by a single seller, selling a unique product in the market without any close substitutes.

Price Taker

A market participant that accepts market prices as given and has no influence to alter the price of the good or service.

Buyer

A person or organization that purchases goods or services.

Law Of Demand

The economic principle stating that, all else being equal, as the price of a good or service decreases, consumer demand for it will increase, and vice versa.