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What Are Informal Communication Channels? Explain Two Types of Informal

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Essay

What are informal communication channels? Explain two types of informal channels and the aspects of each that are useful for managers to understand.


Definitions:

Product Differentiation

The approach of making a product or service stand out in the market to appeal more to a designated target segment.

Productive Efficiency

A scenario where an economy or entity can no longer produce additional amounts of a good without lowering the production level of another product.

Nonprice Competition

Marketing strategies employed by companies to distinguish their products from those of competitors, focusing on factors other than price, such as quality or service.

Monopolistic Competition

A market structure where many firms sell products that are similar but not identical, allowing for significant differentiation and some degree of market power.

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