Examlex
Employees at any level can be trained to be more transactional and transformational.
Customer
An individual or organization that purchases goods or services from a business, often considered crucial to a company's success.
Message
Information conveyed in the sales presentation.
Evaluative Listening
Listening with the purpose of analyzing and assessing the message being communicated, often in decision-making contexts.
Active Listening
The practice of fully concentrating, understanding, responding, and remembering what is being said in a conversation.
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