Peter,the Owner of Happy Burger,is Involved in the Company's Daily

question 1

Multiple Choice

Peter,the owner of Happy Burger,is involved in the company's daily decisions and has established procedures for every task.The company rules are clearly specified in the handbook,and Peter also believes in close supervision of all employees.Happy Burger is a(n) _______ organization.

• A)informal
• B)mechanistic
• C)organic
• D)decentralized
• E)non-hierarchical

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Definitions:

Cognitive Dissonance

The mental unease felt by a person when they simultaneously possess conflicting beliefs, ideas, or values.

Internal Search

The process by which consumers use their own memory and knowledge to identify possible choices in purchasing decisions.

External Search

The process consumers engage in by seeking information from sources outside of their personal knowledge base to make informed purchase decisions.

Problem Recognition

The initial step in the buying process where a consumer identifies a need or a problem that triggers the search for a product or solution.