All of the Following Are Key Questions for Developing an E-Commerce

question 8

Multiple Choice

All of the following are key questions for developing an e-commerce channel strategy except:

• A) How many employees do we want to assign to the project?
• B) What audiences are we trying to reach?
• C) Who owns the e-commerce channel within the organization?
• D) How well will our brands translate to the new channel?

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Definitions:

Accounting Profits

The difference between total revenue and explicit costs of a business, calculated according to standard accounting practices.

Competitive Market

A market structure characterized by a large number of buyers and sellers, free entry and exit, and a product or service for which all sellers offer essentially the same good or service.

Marginal Revenue

The additional income received from selling one more unit of a good or service, used to analyze and optimize profit and pricing strategies.

Economic Profits

Profits exceeding the total costs of resources used, including both explicit and implicit costs.