User Profiles Are Used to Provide You with a Personalized

question 51

Short Answer

User profiles are used to provide you with a personalized view of the contents of a site, as well as product recommendations and personalized Web advertising as part of a _______________ marketing strategy.

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Definitions:

William Stern

A German psychologist best known for developing the concept of the intelligence quotient (IQ) and for his significant contributions to differential psychology and personality theory.

Mental Age

A measure of an individual's intellectual development as compared to the average intellectual capacity of individuals in the same age group.

IQ

An abbreviation for Intelligence Quotient, a measure of a person's intellectual capabilities in relation to their age group.

Heredity

The passing of traits from parents to their offspring, either through asexual reproduction or sexual reproduction.