CRM Systems Help a Company Identify, Reward, and Market to Their

question 71

Multiple Choice

CRM systems help a company identify, reward, and market to their most loyal and profitable customers through:

• A) Analytical marketing software
• B) Databases that include a customer data warehouse and CRM data mart
• C) Data mining tools
• D) All of the choices are correct.

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Definitions:

Demand for Nike Shoes

The consumer desire and willingness to purchase Nike brand footwear, influenced by factors like price, quality, and brand loyalty.

More Elastic

Describes a situation where the demand for a product or service is more sensitive to changes in price, meaning consumers are more likely to increase or decrease their quantity demanded in response to price changes.

Shoes in General

Footwear items designed to protect and provide comfort to human feet while offering varying degrees of style and fashion.

Own-price Elasticity

a measure of how much the quantity demanded of a good or service changes in response to a change in its price.