In the _______________ Phase of a Customer Relationship, a Business

question 50

Multiple Choice

In the _______________ phase of a customer relationship, a business relies on CRM software tools and databases to proactively identify and reward its most loyal and profitable customers via targeted marketing programs.

• A) acquire
• B) enhance
• C) retain
• D) all of the choices are correct.

---

Definitions:

Average Return

The mean amount of profit or loss generated by an investment over a specific period.

Standard Deviation

A measure of the amount of variation or dispersion of a set of values, indicating how much the values in a data set differ from the mean.

Diversification

An investment strategy aimed at reducing risk by allocating investments among various financial instruments, industries, or other categories.

High Dividends

The distribution of a portion of a company's earnings, decided by the board of directors, to its shareholders, which is considered high relative to other companies or historical payouts.