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Reinforcement Theory
A theory in psychology that suggests behavior can be shaped by reinforcing desired behaviors and not reinforcing or punishing undesired behaviors.
B. F. Skinner
An American psychologist best known for his work in behaviorism and the development of the theory of operant conditioning.
ERG Theory
A need-based theory of motivation proposed by Clayton Alderfer, ERG theory involves three rather than five levels of needs, and also allows for someone to regress from a higher-level need to a lower-level need.
Ratio Schedules
Are partial reinforcement schedules in which behavior is reinforced as a function of how many times the behavior occurs—for example, rewarding someone every fifth time a desired behavior occurs.
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